Insurance Representatives - How Does Yours Measure Up?



Insurance agents can be some of the most essential people you'll ever work with. They will assist you secure your home, your possessions and your finances. The work of an insurance representative has the possible to conserve you from financial ruin.

You could go through your whole lifetime and not need the services of an attorney. You could live and pass away and not need to utilize an accountant. But you can't live in "the real world" without insurance agents.

However keep in mind ... it's YOUR duty to learn which coverages are right for you.

Have you ever heard a story from a good friend or relative who submitted an insurance claim, just to find out that the coverage their agent promised was not there? I hear those stories ALL THE TIME, and at the WORST POSSIBLE TIME ... AT DECLARES TIME!

I began my insurance career as an agent in 1973. I kept my agent licenses active up until 1992 when I became an insurance adjuster. During that period of time, I sold nearly every kind of insurance imaginable.

The finest agent is a person who has invest time studying insurance, not an individual who is a specialist in sales. The biggest portion of insurance representatives of all types are sales individuals, not insurance specialists.

There are a great deal of institution of higher learnings that use degrees in insurance today. In our location, the University of Georgia provides degrees in Danger Management and Insurance. It's a pretty well-respected program.

Agents can also become professionals in insurance by going through continuing education, such as the Qualified Residential Or Commercial Property Casualty Underwriter (CPCU) education program. Life insurance representatives can accomplish the Certified Life Underwriter (CLU) professional classification. There are other designations readily available to agents, but those two are the most widely accepted educational programs.

Representatives in many states likewise need to complete a state-required number of Continuing Education hours each year in order to keep their insurance licenses. The state cancels their licenses if they do not finish the hours.

An agent has a duty to you, called the "fiduciary task." That implies that he should keep your monetary well-being first in his priorities. If an agent sells you an insurance plan due to the fact that it has a higher commission than another policy, he has actually breached his fiduciary responsibility to you.

Representatives generally bring a type of liability insurance called "Errors and Omissions" liability insurance. Mistakes and omssions (E&O) is the insurance that covers the representative's business, or the agent individually, in the event that a client holds the representative responsible for a service he offered, or failed to offer, that did not have actually the expected or guaranteed results. This protects agents and their clerical personnel from liability due to negligent acts, errors and omissions while conducting their company. It will protect the representative from issues like the copying:

1. loss of customer information. The agent merely loses your file, physically or digitally.

2. system or software failure. Computer at the agent's workplace crashes and all data is lost.

3. negligent oversell. The agent offers you protection you don't need, or offers you coverage limitations higher than necessary.

This requires but is a broad category to be. This might include charges that an agent did not sell the proper policy, or the proper amount of protection.

The number 4 example above is the most prevalent and most dangerous for agents. Here's why.

Individuals today have several insurance exposures, like:

auto physical damage

automobile liability

underinsured or uninsured drivers exposures

homeowner physical damage

house owner liability

excess liability

businessowner physical damage

businessowner liability

home-based companies

life insurance requires

medical insurance needs

disability insurance needs

Any among the direct exposures listed above can effect any of the others. They are intricately woven together in each of our lives.

Any representative doing business in the contemporary world should do an insurance analysis of any possibility's present insurance and his future insurance requirements. To cannot do so is an invitation for a claim.

Exactly what does this mean to you?

: If your agent makes pledges to you about protection, and your claim gets denied, you can make a claim against the representative's Omissions and errors Liability policy. You might have to get an attorney involved, however that just increases the possibility that your denied claim will earn money.

Next: In my never-to-be-humble opinion, ALL agents offering ANY type of insurance ought to perform a Insurance Requirements Analysis for the prospect PRIOR to offering the policy. In addition, I think that an agent should thoroughly discuss the findings of the Insurance Needs Analysis to the possibility PRIOR to offering the policy. When the explanation is total, the agent should need the possibility to sign off on the Lexington Insurance Agency policies that are offered, and accept the policies and coverages that are not offered. "Signing off" just implies that the possibility specifies that the agent has actually discussed all coverages, and he either accepts or turns down any provided coverage.

The insurance policy holder has a complete explanation of the policy he's purchasing and its relationship to all his other insurance. The representative offers the ideal coverage, and significantly lowers the threat of a claim or claim against his E&O coverage for offering the wrong protection.

Here's exactly what an insurance analysis procedure ought to appear like.

1. Personal Information Collection: get as much info about the insured and his member of the family as possible.

2. Get Copies of Existing Policies: the agent must in fact check out the existing policies.

3. Evaluate Insurance Needs: determine the appropriate protections required and the proper policy limits.

4. Suggestions: exactly what must be acquired and rates.

5. Application and Sign-off Analysis: submit the application and have the insured approve the analysis form.

6. Deliver the Policy: A representative should provide the policy personally and describe it once again, not just send you a copy in the mail.

After all of the training and education that any insurance representative acquires, the representative is still not an expert in the best ways to handle an insurance claim. I've had great deals of individuals inform me that they were going to get their representative to help them with their claim. Later on, they figured out that the representative didn't know a lot more about the claims process than they did. As I wrote previously, agents can end up being experts, however their proficiency is usually in the sales and needs analysis areas of insurance ... not claims. For most agents, discovering the claims procedure would be a waste of their time, given that the majority of representatives are not licensed to manage claims.

Sure ... some representatives will be offered a little claims settlement authority by the company they work for. Some agents will be able to settle claims up to about $5,000.00, then just in the home side of the claim ... such as a little water loss or a theft. However, for the most part, the insurer focuses claims managing with the claims staff members and independent claims adjusters.

The most essential strategies you need to draw from this short article are:

1. Interview EVERY insurance agent to discover their level of proficiency. Only work with the most certified, informed and experienced representatives. Let the inexperienced agents practice on people who don't care about securing themselves properlies.

2. Don't constantly chase the most affordable premium. You get what you spend for. You 'd be much better served to pay a greater premium if an extremely qualified representative looks after you. You don't drive the most affordable car you can find, do you?

3. If you have issues with your agent, never be hesitant to call the Department of Insurance of your state. Representatives are managed for a factor.


Agents typically carry a type of liability insurance called "Errors and Omissions" liability insurance. Mistakes and omssions (E&O) is the insurance that covers the agent's company, or the representative separately, in the event that a client holds the agent accountable for a service he supplied, or failed to provide, that did not have actually the expected or promised results. Next: In my never-to-be-humble viewpoint, ALL representatives selling ANY kind of insurance should carry out a Insurance Needs Analysis for the prospect PRIOR to selling the policy. Even after all of the training and education that any insurance representative obtains, the agent is still not a specialist in how to deal with an insurance claim. For many agents, discovering the claims process would be a waste of their time, considering that most representatives are not licensed to handle claims.

Leave a Reply

Your email address will not be published. Required fields are marked *